1) Strategy & Requirements
- Business goals, KPIs, success metrics
- Target customers + personas
- Product scope, categories, attributes
- Pricing rules (VAT, discounts, bundles)
- Shipping model (zones, couriers, same-day)
- Return/refund policy + SLA
- Compliance (cookies, privacy, terms)
2) Information Architecture
- Sitemap + navigation (mega menu, filters, search UX)
- Category structure + collections
- URL structure + SEO taxonomy
- Content types (products, blogs, guides, FAQs)
3) UI/UX & Design System
- Brand style guide (colors, fonts, components)
- Responsive layouts (mobile-first)
- UI library (cards, badges, drawers)
- Accessibility (contrast, keyboard nav, ARIA)
- Prototypes/wireframes (key flows)
4) Core Pages (Frontend)
- Home, categories, product pages, search
- Cart + mini-cart drawer
- Checkout, success/receipt
- About, Contact, Policies, FAQ
- Blog/Guides (optional)
5) Catalog, Accounts, Checkout
- Products, variants, SKUs, inventory rules
- Pricing, promos, upsell/cross-sell
- Customer accounts, order history, wishlist
- Cart rules, VAT + shipping calculation
6) Payments, Shipping, Integrations
- Payment gateways (M-Pesa/cards/bank)
- Shipping/fulfillment (tracking, notifications)
- Analytics (GA4), Pixels, CRM (optional)
- Live chat (Tawk.to)
7) Security, SEO, QA & Launch
- SSL, headers, backups, monitoring
- Technical SEO + metadata templates
- Testing, UAT, deployment + rollback
- Handover docs + admin training
- Post-launch support window
