We excel in helping companies, individuals establish and promote their brands to a global audience, while also providing an online platform that securely connects buyers and sellers for the exchange of products and services.
We excel in helping companies, individuals establish and promote their brands to a global audience, while also providing an online platform that securely connects buyers and sellers for the exchange of products and services.
Google Shopping Ads, also known as Product Listing Ads (PLAs), showcase your products directly on Google Search Results Pages (SERPs). They display product images, titles, prices, and other vital details, making it easy for shoppers to browse and compare.
These ads appear prominently on:
- The Shopping tab in Google Search - Google Search partner websites - YouTube - Google’s mobile apps and price comparison servicesBy combining visual appeal with relevant product details, Shopping Ads increase visibility and attract highly targeted traffic to your ecommerce store.
This serves as the foundation for your Shopping Ads. Here, you’ll upload product feeds and configure tax and shipping settings.
Google Ads offers several campaign goals to align with your objectives:
- Verify and claim your domain name via your domain registrar. - Define your tax and shipping rules based on regions and delivery methods. - Link your Merchant Center to a Google Ads account to streamline campaigns.Google offers multiple campaign types:
- Performance Max Campaigns: Utilize AI-driven optimization for a wider reach. - Standard Shopping Ads: Provide greater control over bidding and targeting. - Local Inventory Ads: Ideal for brick-and-mortar stores to target nearby shoppers.The product feed is the backbone of your campaign. A well-crafted feed ensures your products appear in relevant searches. Focus on:
- Product Titles: Include detailed, keyword-rich descriptions (e.g., “Stainless Steel Espresso Machine with Dual Burners”). - Images: Use high-quality visuals with plain white backgrounds or lifestyle settings. - Pricing: Ensure competitive pricing to capture attention in a price-sensitive market. - Category and Labels:Leverage Google's taxonomy and custom labels for better organization and campaign performance.Each ad should include: